The Marketing Services Group is a research and marketing services firm providing market opportunity identification, ideation, strategy, planning and media expertise; new product innovation; project management; and consumer research services.

staff meeting

Services Include

  • Qualitative business and consumer analyses including focus group moderation and analysis
  • New product development, innovation and testing
  • Brainstorm/ideation session moderation
  • Whitepaper and thoughtleadership content creation
  • Target analyses and identification, brand strategy and positioning
  • Quantitative analysis of business data including NPD, IRI, segmentation studies, and third-party syndicated research, synthesized into fact-based business analyses/recommendations
  • Interim senior brand management