The Marketing Services Group is a research and marketing services firm providing market opportunity identification, ideation, strategy, planning and media expertise; new product innovation; project management; and consumer research services.

Clients Include:

  • Blue Shield of California
  • Campbell Soup Company
  • Del Monte Foods
  • Einstein Bros/Noah’s Bagels
  • Forbes
  • Four Seasons Hotels & Resorts
  • Genentech
  • Hershey’s
  • IAC/InterActiveCorp
  • Pharmavite
  • Meadowood of Napa Valley
  • National Holistic Institute
  • Ronald McDonald House/SF
  • Rubio’s Fresh Mexican Grill
  • Torani

Who We Are

The Marketing Services Group is nimble in a changing and competitive landscape. Working with a team of specialists across the country, MSG scales up or down to meet each client’s specific needs, budget and timetable. Led by Kathleen Kusek, the team includes digital specialists, segmentation/predictive data analysts, media and social strategists, art directors, copywriters, and consumer psychologists to provide comprehensive marketing services to perfectly match each client’s needs

With 20 years experience in marketing research and strategy, Kusek partners with clients to optimize marketing initiatives with a combination of analytical skill, qualitative capabilities and insight. Her experience includes advertising strategy and new business for agencies like Leo Burnett, J. Walter Thompson and DDB Worldwide on leading CPG businesses like Procter & Gamble, Kellogg’s, Kraft, Clorox, and Heinz. She has led marketing initiatives for businesses as varied as systems integrations firms, luxury hotels, biotech concerns and game-changing consumer technology like TiVo and Pioneer Navigation. Kusek’s deep experience with all aspects of the marketing cycle from preliminary product innovation through launch informs the Marketing Services Group’s ability to form and implement strategic, innovative and efficient approaches to market assessment, consumer research and product innovation.